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​iza el nems
brand direction archive
a working index of brand / campaign concepts directed by iza el nems. each entry includes campaign title, client, role, year, and full deck. built as a reference for agencies, brands, and collaborators seeking original, considered creative. archive reflects the range and depth of creative strategy, from high-level storytelling to visual execution. concepts are proprietary and shared here for reference only
Yves Saint Laurent Beauté,
Language of Scent —
concept by / iza el nems
creative + art direction
yr 2025
​
a visual study on how fragrance moves across language, emotion, and identity. multilingual voices (arabic, french, spanish, sign) offer a personal interpretation. visuals balance renaissance portraiture with modern restraint. elegant contrasts. moody color. personal truths made visual.
[view full deck]
Agent Provocateur,
Miss AP —
concept by / iza el nems
creative + art direction
yr 2025
​
a woman steps into a high-gloss dreamscape. her reflection multiplies in mirrored vanities, silk sheets spill onto the floor, shadows frame her body like sculpture. a controlled fantasy,
indulgent, and designed with intention, our woman is charged with confidence. inspired by the "i enjoy being a girl" sequence from flower drum song, Miss AP reimagines old hollywood glamour with surreal precision.
[view full deck]
Maria Nila,
Character Study —
concept by / iza el nems
creative + art direction
yr 2025
​
campaign centers on one female model—a canvas of transformation—who shifts into a series of bold, bizarre, and captivating personas. each character is defined by the wigs they wear, anchored by maria nila’s products. a cinematic cosplay session meets beauty ritual, turning everyday care into identity, creativity, and reinvention.
[view full deck]
Amina Muaddi,
In Motion —
concept by / iza el nems
creative + art direction
yr 2025
​
one woman, mid-transit. we don’t know where she’s going, but every step hits. shot on film at the twa hotel, the campaign blends retro surrealism with amina’s sculptural edge—bold, elegant, and built for movement.
[view full deck]
Marina Abramovic,
A Visual Perspective —
concept by / iza el nems
creative + art direction
yr 2025
​
images suggest a moment captured mid-narrative, leaving the viewer to imagine the story that surrounds it—what came before, and what might come after. horizontal compositions mimic the widescreen aspect of cinema, allowing for a storytelling atmosphere within each frame. marina appears as though she’s caught in action, suspended in time. blending of elements—horizontal framing, narrative suggestion + subtle motion—aims to create an immersive visual story. invites viewers to step inside and imagine the series unfolding.
​
[view full deck]
The Heineken Company,
Yours to Open. Heineken. —
concept by / iza el nems
creative + art direction
yr 2025
​
a playful, 60-second spot that reimagines heineken through bold visuals, generational casting, and subtle humor. set in a minimal, warhol-inspired scene, a model reacts to four heineken formats—no drinking, just expression. it’s about anticipation, connection, and the universal appeal of the brand.
[view full deck]
Nike Air Jordan,
Elevate with Air Jordan: The Art of Movement —
concept by / iza el nems
creative + art direction
yr 2024-25
campaign celebrates movement as an art form, merging the
elegance of ballet with the energy of basketball. shot like a live
performance at the nyc ballet, it takes the viewer from the theater to the court and back again. a natural extension of the air jordan legacy.
[view full deck]
+ consolidated deck
Aimé Leon Dore,
Uniform Campaign —
concepts by / iza el nems
creative + art direction
yr 2024
two concepts rooted in classic americana—one inspired by “a great day in harlem,” the other by norman rockwell—reframe ald’s new uniform collection through a modern lens. both celebrate the brand’s new york roots while reflecting its global presence and everyday relevance.
[view full deck]
The North Face Japan,
Crossing Paths —
concept by / iza el nems
creative + art direction
yr 2025
​
campaign tells a story of love and adventure woven together against the rugged, mystical landscapes of upstate new york. redefining outdoor exploration, the concept centers on the journey of a bond—the quiet strength, subtle vulnerabilities, and moments of awe found when two artists navigate both nature and each other. by positioning love as an ongoing journey rather than a destination, the campaign mirrors north face’s ethos of exploration, resilience, and connection to the natural world.
[view full deck]
Middle East Archive,
Asal Ê¿A Albi —
concept by / iza el nems
creative + art direction
yr 2026
​
a surreal, slow-moving family portrait set in a villa in beirut—a deconstructed home video reimagined through the lens of iza el nems. the camera becomes a quiet observer, gliding through rooms and terraces, revealing everyday rituals (fruit picking, cooking, smoking, resting, dancing, eating) staged like a living family photo. each person wears clothing not as costume, but as second skin—a quiet part of their identity, folded into a narrative of nostalgia / observational intimacy. it’s voyeuristic, dreamlike, and emotionally grounded in place.
[view full deck]
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