jolie skin co...north america campaign

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art direction and styling for jolie skin co. raw, unfiltered energy meets clean, filtered water. ​campaign transforms the simple act of showering into a sensorial visual feast—a comic juxtaposition between luxury and utility that blends the rebellious elegance of westwood and gaultier with my grandmother’s jewelry and a bolero tie necklace that my pop-pop made before he passed…and the jolie filtered shower head. ​​​the images create a compelling visual narrative where the mundane meets the extraordinary (or perhaps just the extra). we invite viewers into a world where daily routines are transformed into moments of indulgence (& pleasure), where utilitarian objects become aesthetic self care rituals. it’s a communal reminder that we deserve to enjoy our routines wherever we are, a sentiment integral to every corner of the city—no matter how it changes.